Client: Canucks Alumni
My Role: Graphic Designer
Year: 2020
Overview: The Vancouver Canucks Alumni Association is made up of former NHL players, former Canucks coaches and staff plus those who support the game of hockey in British Columbia. Close to 100 members call the BC west coast home while another 75 plus members live in parts of BC, Canada, United States and Europe.
Project & Process: The project brief was to create the Canucks Alumni Brand Guidelines from scratch. The logo usage, misuse and typography sections set guidelines to make the usage easy. The Mockups showed the logo in different environments with its color variations.
Solution & Result: This project showed the required brand guidelines in how the logo should be used by breaking them up into several sections.